Economic turnaround holds opportunities for SMEs

Bierman’s cautious optimism stems from the first signs that the new leadership of the governing party may be able to put a stop to the widely reported mismanagement of the economy, which has led to what he calls a ‘triple deficit’. “The first is the government budget deficit of an estimated 4.3% of GDP, the highest since 2009. Underlying it is the second deficit, South Africa’s economic growth rate, which is far below its potential and that of its peers. The third is a lack of confidence in the South African economy, a result of the first two, and exacerbated by political turmoil and the mismanagement of the economy.  Despite the recent leadership changes at Eskom, the possibility of a debt default at Eskom continues to present a systemic risk to the South African economy,” he continues.

Bierman says this triple deficit has severely impacted SMEs, who have had to face diminishing growth in their markets, sluggish sales performance, interest rate hikes and rising bad debts over the last few years.

However, he is hopeful that SMEs will see two of the three deficits narrowing in the year ahead, with GDP growth set to rise from an estimated 0.9% in the current financial year to 1.4% in the next financial year according to the Reserve Bank. “Hope of a good year ahead for the South African economy is also driven by increased global growth, particularly in the US and China, as well as an improved outlook for commodity prices.”

Not to be underestimated is the potential effect of the recent leadership change in Zimbabwe on the Southern African Economic block. A recovery of the Zimbabwean economy will have such positive effects on South Africa that it is sure to offset any negative effects should a large number of Zimbabwean citizens working in South Africa return home.

One setback that SMEs are potentially faced with this year is that of increased taxes, Bierman points out. “SMEs with price-sensitive goods and services should take heed of the prospect that there is a chance that value-added tax is likely to rise by a percentage point, which may affect cash-flow.”

Bierman explains that 2018 may provide a unique opportunity for the forging of a new consensus between government, labour and business. “While such processes are way beyond the control of any SME, now is a good time for small business owners to join a local chamber or business association in order to add their voice to that of civil society - which has grown stronger over the last few years.”  

He is particularly optimistic about the prospects of the agricultural sector and its downstream industries which has managed to bounce back dramatically from the recent drought. The exception here is the Western Cape, which is still battling the worst drought in recorded history.

Bierman notes that although the winds of change are seemingly blowing in the right direction, levels of uncertainty will stay high for a while and not all sectors are set to benefit. Retailers, especially those specialising in fast-moving consumer goods, should expect a challenging year ahead as South Africa’s debt-ridden consumers will continue to struggle to increase their disposable spend or consumption.

“Small business owners should therefore remain cautious, continue to protect their cash flow, and remain focused on operational efficiency to avoid any further knock-on effects of economic volatility,” Bierman concludes.