At Reed Exhibitions we pride ourselves on being innovative and responding to the needs of the markets and we develop our shows based on feedback from our valued exhibitors. Our ambition is to further our expertise and improve the show, so we will be presenting you with a survey at the end of the show, which will gives us valuable insights into your business objectives and needs. The survey includes a number of questions but the most valuable to us is whether you would promote the show to a colleague or a friend. We call this the Net Promoter Score.
80% of referrals in business are from word of mouth, so the NPS is a crucial metric for us to understand if we are producing a show that our exhibitors find valuable and beneficial enough to promote to their peers. The question is posed as a rating between 0 and 10, you need to know that ratings of 9 or 10 are considered to be that you would refer the show to a friend or colleague, and ratings under 6 are considered not likely to promote it, and the final category is ratings of 7 and 8 are indecisive.
We hope that you will take the time to complete the survey after the show so that we are able to improve the value it has to your business and other business for future shows.